Restoring Lash & Brow Health Through Every Stage
THE GROWTH PHASEโข
The Growth Phaseโข is a bespoke treatment journey created by Stephanie to revive lash and brow vitality from the inside outโespecially during lifeโs hormonal transitions like perimenopause and menopause.
At House of Chapman, we understand that beauty isnโt just skin deepโitโs deeply personal. Thatโs why this program was designed to support women through these changes, helping restore strength, fullness, and confidence.
The program blends professional know-how, scientific understanding, and gentle daily care to help you rebuild strength, fullness, and confidence no matter where you are in your hormonal journey. Itโs not just about looking good; itโs about feeling like yourself again.
WHY LASHES & BROWS CHANGE DURING MENOPAUSE
As women move through perimenopause and menopause, hormonal shifts can cause noticeable changes in hair growth, texture, and density. Hereโs whatโs happening under the bonnet:
Falling Estrogen & Progesterone. These hormones usually keep lashes and brows in their growth phase longer. When they drop off, the cycle shortensโleading to more shedding and slower regrowth.
Rise in Androgens. As estrogen levels fall, androgens (like testosterone) can shrink hair follicles, resulting in finer, weaker hair and sparser brows and lashes.
Other Factors. Stress, nutritional gaps, and certain medications can throw a spanner in the works, making regrowth even harder and leaving lashes and brows more fragile than ever.
The result? Lashes that fall out too quickly, brows that fade, and a noticeable loss of fullness that can leave you feeling a bit off.
HOW THE GROWTH PHASEโข WORKS
The Growth Phaseโข isnโt a one-off treatmentโitโs a tailored rehab journey designed to support and rejuvenate your natural lash and brow growth. Our approach includes:
Gentle Cleansing & Aftercare Routines. These help remove buildup, promote follicle health, and improve serum absorption.
Nourishing Serums & Treatments. We use professional-grade formulas that strengthen follicles and encourage regrowth.
Lifestyle Support. We offer guidance on stress, sleep, and nutritionโbecause healthy lashes start from within.
Cosmetic Solutions. Lash lifts, tints, and extensions that restore volume while your natural growth catches up.
Every plan is customised by Stephanie following a thorough consultation, ensuring each client receives care thatโs safe, effective, and tailored to their unique needs.
The Growth Phaseโข
Advanced Brow Follicle Revival Program
The Growth Phaseโข is a 12-week, follicle-focused brow restoration program designed to revive sparse, thinning, or dormant eyebrows by working at a cellular level – not by masking hair loss.
This program is ideal for brows affected by:
โข Over-plucking or waxing
โข Hormonal changes (post-pregnancy, perimenopause, menopause)
โข Stress, illness, or medication
โข Age-related follicle slowdown
โข Poor regrowth after cosmetic tattooing
Rather than covering gaps, The Growth Phaseโข focuses on re-educating the brow follicle environment to support healthier, longer-lasting growth.
The Science Behind The Growth Phaseโข
Healthy brow growth depends on cell communication within the follicle. When this communication weakens, hair enters a prolonged resting phase and regrowth slows or stops.
The Growth Phaseโข utilises advanced bio-signalling technology, including:
Exosomes
Exosomes act as cellular messengers, carrying instructions between cells. Within the follicle environment, they help support:
โข Cellular renewal
โข Improved follicle signalling
โข A healthier growth environment
Exosomes play a key role in helping dormant or weakened follicles become more responsive again.
Peptides
Peptides are short chains of amino acids that act as biological triggers. In brow treatments, they help:
โข Support the hair growth cycle
โข Strengthen the follicle structure
โข Encourage healthier, thicker regrowth
Cytokines
Cytokines help regulate inflammation and repair within the skin and follicle environment. Balanced cytokine activity supports:
โข Reduced follicle stress
โข Improved skin and follicle health
โข A more optimal environment for brow growth
Together, these components work synergistically to support the active (anagen) phase of hair growth and improve overall follicle performance.
What Is the 12-Week Growth Phaseโข Program?
The Growth Phaseโข is a structured, results-driven program combining in-clinic treatments with a targeted at-home protocol.
Step 1: Initial Brow Assessment. Your journey begins with a detailed brow and skin assessment to evaluate:
โข Brow density and growth patterns
โข Areas of follicle dormancy
โข Contributing factors such as hormones or previous treatments
This ensures the program is tailored to your brows โ not a one-size-fits-all approach.
Step 2: In-Clinic Growth Treatments. Over 12 weeks, youโll receive four in-clinic brow treatments, strategically spaced to support the natural hair growth cycle.
These treatments focus on:
โข Stimulating follicle activity
โข Improving scalp-to-follicle communication
โข Supporting healthier, stronger regrowth
Each session builds on the last to maintain momentum through the growth cycle.
Step 3: At-Home Growth Support. Clients receive a dedicated at-home growth serum to use consistently throughout the 12 weeks.
This is critical to:
โข Reinforce in-clinic results
โข Maintain follicle stimulation between visits
โข Support continuous growth signalling
Consistency at home is where long-term results are built.
Step 4: Brow Shaping, Wax & Tint (Weeks 8 & 12). At week 8 and week 12, clients are eligible for a brow wax and tint to:
โข Shape newly emerging growth
โข Enhance definition while brows fill in
โข Track visible progress throughout the program
Step 5: Progress Review & Long-Term Strategy. At the conclusion of the 12 weeks, brow growth is reassessed and a long-term maintenance plan is discussed to support ongoing results.
Why The Growth Phaseโข Is Different
โข Focuses on follicle health, not cosmetic camouflage
โข Works with the natural hair growth cycle
โข Science-led and results-driven
โข Designed for real brow loss, not trends
โข Developed and performed by brow specialists
This is not a quick fix โ itโs a strategic brow restoration protocol.
โข Clients wanting natural brow regrowth
โข Those not ready for, or wanting to avoid, cosmetic tattooing
โข Clients with previous brow trauma or thinning
โข Anyone seeking long-term brow health, not temporary solutions
Who Is The Growth Phaseโข For?
โข Clients wanting natural brow regrowth
โข Those not ready for, or wanting to avoid, cosmetic tattooing
โข Clients with previous brow trauma or thinning
โข Anyone seeking long-term brow health, not temporary solutions
A NEW CHAPTERโNOT THE END OF YOUR LASHES
Menopause is a powerful transition, but it doesnโt mean you have to cop thinning lashes or brows as your new normal. With The Growth Phaseโข, we help you restore what time and hormones have takenโgently, naturally, and beautifully.
โข Rediscover your natural lash line.
โข Rebuild strength and confidence.
โข Reclaim your glow.
FREQUENTLY ASKED QUESTIONS
What is The Growth Phaseโข?
The Growth Phaseโข is a 12-week, follicle-focused brow revival program designed to support natural eyebrow regrowth by improving the health and communication of the brow follicle environment.
How does it help sparse or thinning brows?
Sparse brows often result from follicles becoming dormant or stuck in the resting phase. The Growth Phaseโข uses advanced bio-signalling ingredients such as exosomes, peptides, and cytokines to help create a healthier environment for follicles to re-enter the active growth phase.
What are exosomes, peptides, and cytokines?
These are naturally occurring biological messengers involved in cell communication:
โข Exosomes help deliver signals between cells, supporting renewal and follicle responsiveness.
โข Peptides support the hair growth cycle and follicle strength.
โข Cytokines help regulate inflammation and support skin and follicle repair.
Together, they support healthier brow growth conditions.
Who is The Growth Phaseโข suitable for?
This program is ideal for clients experiencing:
โข Over-plucked or over-waxed brows
โข Hormonal brow thinning
โข Stress- or illness-related hair loss
โข Age-related brow density loss
โข Poor regrowth following cosmetic tattooing
Is this a cosmetic tattoo or makeup alternative?
No. The Growth Phaseโข does not involve tattooing, microblading, or cosmetic camouflage. It is a natural brow regrowth program focused on follicle health.
How long does it take to see results?
Hair growth is gradual. Many clients begin to notice changes between weeks 6โ8, with fuller results continuing to develop through the 12-week program and beyond. Individual results vary based on hair cycle, consistency, and contributing factors.
What is included in the 12-week program?
The Growth Phaseโข includes:
โข A detailed brow and skin assessment
โข Four in-clinic growth treatments over 12 weeks
โข A dedicated at-home growth serum
โข Brow wax and tint at weeks 8 and 12
โข Progress reviews and long-term maintenance guidance
Do I need to use the at-home product?
Yes. The at-home component is essential. Consistent use supports follicle signalling between clinic visits and significantly improves outcomes.
How is The Growth Phaseโข different from brow serums?
Most brow serums focus on conditioning existing hairs or temporarily enhancing appearance. The Growth Phaseโข works at a cellular level, supporting follicle signalling and the natural hair growth cycle rather than masking hair loss.
Can I still have my brows tinted or shaped during the program?
Yes. Brow shaping, waxing, and tinting are included at specific points in the program to complement new growth without disrupting the follicle cycle.
Is The Growth Phaseโข suitable if Iโve had previous brow tattooing?
In many cases, yes. An assessment is required to determine follicle health beneath the skin and whether the program is suitable for you.
Is this treatment safe?
The Growth Phaseโข is performed by trained brow specialists using professional-grade protocols. A consultation is required to ensure suitability for your individual skin and brow concerns.
Can other clinics offer The Growth Phaseโข?
Certification for other clinics is currently in development, with education and wholesale access planned for 2026.
Is this a one-off treatment?
The Growth Phaseโข is a structured program, designed to work with the natural hair growth cycle over 12 weeks for optimal results.
BOOK YOUR CONSULTATION
Ready to kick off your Growth Phase journey? Book your consultation today and let us help you bring your lashes and brows back to lifeโbeautifully, safely, and with a bit of Aussie flair.
About Us
The House of Chapman is Stephanie Chapman. She has been transforming the beauty scene in her own way with her exceptional lash, brow, and cosmetic tattoo services. Begun in 2016, The House of Chapman specialises in the safe, healthy, and sanitary application of lash extensions like Classic Lashes, hand-made Russian Volume, and Lash Lift, among others. With over a decade of extensive experience, Stephanie is a highly trained, licensed, and experienced lash and brow specialist.
Stephanie professionally and expertly leads the Ink & Lash Team to deliver the best work possible. You can expect a personalised approach, exceptional care, and optimal results delivered by the team of beauty technicians at The House of Chapman. We offer a truly bespoke experience in a stunning environment that allows you to let your hair down, letting you delightfully discover and experience the specialised services and impeccable standards we have. Visit us at 148a Ferguson Street today.
